Boku the leading mobile identity provider is proud to launch it's brand new phone verification service. The service caters to "Mobile First" businesses who want to protect their users, applications and their brand.
What is Phone Verification Service?
The service offers a frictionless, instant and secure way for apps to perform phone verification for their users. App developers can seamlessly verify user phone numbers during sign-ups, logins, profile changes, and high-value transactions.
The solution overcomes the problems faced by SMS methods (fraud, bad user experience etc.) by directly accessing the wireless carrier network to verify if the phone number provided by the user is correct. The entire verification process takes just a few seconds and is completely frictionless and invisible to the end user. This enables the best possible experience for mobile apps while maximizing conversions during the sign-up process.In the scenario where the device is on a non-mobile operator network, the phone verification service will automatically and gracefully fall back to an SMS based verification mechanism.
Why Does it Matter?
Mobile as the Identity
The mobile phone number has become critical for businesses. Especially for mobile-first enterprises where the mobile app is the first customer touch point, driving the Mobile number to be the primary user identifier.
Therefore, ensuring that the mobile phone number provided by the user indeed belongs to him/her is an absolute necessity. This is critical in preventing fraud, ensuring the best experience and protecting the overall brand.
Two Factor Authentication
With a rising number of data breaches, accessing user credentials is getting easier for fraudsters. Fraudsters can gain access to the user's account and steal data or commit fraud. In order to prevent this, Two Factor Authentication (2FA) is critical. For mobile-first apps, 2FA authentication checks if the user is in the possession of their phone at the time of the transaction.
Boku's phone verification service enables businesses with both establishing phone verification at sign up and performing two-factor authentication at the time of high-value transaction within their apps.
How is Boku's Phone Verification Service Better?
Mobile network operators (MNOs) have invested hundreds of billions of dollars to ensure highly reliable and precise mobile network. This fact ensures that your calls, text messages, and data make it to the right device at all times without failure. Boku in partnership with Mobile Network Operators leverages this very network capability to verify the phone in session.
When your app makes an API call, the Mobile Operator detects that data session and the phone number behind it. Boku’s platform then checks with the MNO systems to verify if the phone number sent by the user/app is indeed the phone number in the data session. Doing so offers the following benefits:
- Frictionless experience - Quick 1 step verification with no need for SMS codes and copy/paste hassle
- Instant verification - The whole process takes just takes seconds compared to 30+ seconds with SMS
- Highly secure - SMS mechanisms are prone to SS7 hacking, malware, and social engineering. Leveraging the highly secure wireless network ensures that the bad actors cannot reach it thus allowing a secure verification.
- Better conversions - The combination of frictionless and instant verification ensures that more of your users complete the sign-up process. This provides a significant boost to the acquisition and conversion metrics.
Who is Boku Identity?
Boku Identity (formerly Danal, Inc.), a subsidiary of Boku, the world’s leading independent direct carrier billing company, is the premier global provider of mobile identity and authentication solutions driven by unique real-time connections to mobile operator networks and data.
Boku Identity’s technology solves for multiple use cases across various industry verticals such as financial institutions, healthcare, marketplaces, e-commerce, hospitality, etc. The supported use cases range from solving for regulatory compliance (KYC, GDPR, PSD2 SCA, etc.), fraud prevention and authentication while enhancing user experience, and Identity proofing.
Check out additional details about the product here: